{"id":323712,"date":"2023-11-07T13:41:32","date_gmt":"2023-11-07T18:41:32","guid":{"rendered":"https:\/\/chiefexecutive.net\/?p=323712"},"modified":"2023-11-07T14:10:49","modified_gmt":"2023-11-07T19:10:49","slug":"ai-in-marketing-a-tool-not-a-threat","status":"publish","type":"post","link":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/","title":{"rendered":"AI In Marketing: A Tool, Not A Threat"},"content":{"rendered":"

Breathe easy marketing teams: ChatGPT and similar Artificial Intelligence tools will not be putting you in the unemployment line anytime soon despite growing frets.<\/p>\n

It will streamline mundane tasks and produce ideas, but it will not replicate the ingenuity and nuance of the creative mind. Marketers\u2019 objective is to collaborate with AI to liberate staff from routine work and allow a renewed focus and energy on crafting captivating marketing campaigns.<\/p>\n

That\u2019s why marketing companies shouldn\u2019t be overly concerned about the hype surrounding AI potentially stealing jobs. It\u2019s a knee-jerk reaction when new technologies appear. In the late 1990s, when Google introduced its search engine, people expressed the same fears. It didn\u2019t happen. Why? Because you had to know what to ask of it.<\/p>\n

The same holds true for AI. With a marketing strategy, artificial intelligence can explain what<\/em> it is, but it can\u2019t provide the nuance and context required, whether it\u2019s B2B, running a SaaS marketing team or creating a campaign for a car company.<\/p>\n

Still, AI can be a big help in marketing. Here are some cool ways ChatGPT and MidJourney can be implemented in the marketing scheme to enhance growth potential:<\/p>\n

\u2022 Roadmap Creation:<\/strong> When building roadmaps for customer success elements, be it conversion rate optimization testing or analytic and marketing technology, an initial presentation can be fed to GPT-4 to edit and refine for clarity and comprehension. Being able to edit this initial presentation has saved us 30-40% time.<\/p>\n

\u2022 Data Reporting:<\/strong> Not to be confused with data insights, using Code Interpreter to analyze a large amount of data to find trends and patterns helps to find applied insights more quickly. While a lot of the quality of the report depends on the quality of the prompt, the ability to gain quick, actionable insight can streamline the reporting process.<\/p>\n

\u2022 Creative Ideation:<\/strong> So much time in creative production is spent doing rounds of feedback to get anywhere close to the initial idea. Using tools like Midjourney, FlowGPT, and GPT-4 to create mockups helps designers save time, getting the project 60% of the way there before they go into finish up the project.<\/p>\n

Other productive ways to employ the new technology:.<\/p>\n

Personalized product recommendations<\/strong><\/a>:<\/strong> Analyze a customer’s browsing and purchase history to recommend products that are most relevant to their interests and needs.<\/p>\n

Chatbots<\/strong><\/a>:<\/strong> Give instant customer support and answer frequently asked questions, freeing up human resources for more complex inquiries.<\/p>\n

Predictive analytics<\/strong><\/a>:<\/strong> AI algorithms can analyze customer data to predict LTV (lifetime value), which enables performance marketers to optimize spending more effectively.<\/p>\n

Ad targeting<\/strong><\/a>:<\/strong> Make it easier for platforms to serve ads, which means marketers can spend less time setting up campaigns and more time executing.<\/p>\n

Work that is repetitive, time-consuming and manual is the first thing that can be automated. You\u2019ll have happier employees because they will be able to spend more time on creative work.<\/p>\n

To marry the work of AI and humans into the current workforce, company leaders need to break down the steps each team member does in a\u00a0 given week or workflow. Whether it\u2019s designing new ads, conducting data analysis, holding meetings or compiling a marketing budget, each task should be tagged either as repetitive or complex\/creative. Anything that falls into the former category has the potential to be automated.<\/p>\n

For this to be effective, companies must offer AI training on everything from advanced prompts to ethics. And that starts with new hires.<\/p>\n

The ultimate goal\u00a0 for both human and AI is to connect with the consumer. So, a company must determine: What is an employee\u2019s ability to research? What is their ability to provide context to a designer and augment their work with AI when necessary?<\/p>\n

More importantly, perhaps, is people\u2019s ability to adapt and employ critical thinking. Those who will succeed and thrive in this new landscape will be able to figure out how to leverage AI to augment their work, change how they prioritize their time, question what resources they can use and understand what they can learn on their own.<\/p>\n

There is an urgency for marketing companies to implement AI tools now while the landscape is still fertile. In five years, AI-generated content will be ubiquitous. The real issue is to figure out how to use it effectively with the right workers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Much ado has been made over AI’s potential negative impact on the workplace, but that noise is crowding out some big net positives. <\/p>\n","protected":false},"author":28114,"featured_media":323716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[2198,5],"tags":[],"class_list":["post-323712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesmarketing","category-technology"],"acf":[],"yoast_head":"\nAI In Marketing: A Tool, Not A Threat<\/title>\n<meta name=\"description\" content=\"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI In Marketing: A Tool, Not A Threat\" \/>\n<meta property=\"og:description\" content=\"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\" \/>\n<meta property=\"og:site_name\" content=\"ChiefExecutive.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chiefexecutivegroup\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T18:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T19:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1068\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Mausolf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mausolf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\"},\"author\":{\"name\":\"David Mausolf\",\"@id\":\"https:\/\/chiefexecutive.net\/#\/schema\/person\/65b994ba2ec4d76ac2f49e0051434fb9\"},\"headline\":\"AI In Marketing: A Tool, Not A Threat\",\"datePublished\":\"2023-11-07T18:41:32+00:00\",\"dateModified\":\"2023-11-07T19:10:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\"},\"wordCount\":731,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chiefexecutive.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg\",\"articleSection\":[\"Sales\/Marketing\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\",\"url\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\",\"name\":\"AI In Marketing: A Tool, Not A Threat\",\"isPartOf\":{\"@id\":\"https:\/\/chiefexecutive.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg\",\"datePublished\":\"2023-11-07T18:41:32+00:00\",\"dateModified\":\"2023-11-07T19:10:49+00:00\",\"description\":\"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.\",\"breadcrumb\":{\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage\",\"url\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg\",\"contentUrl\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg\",\"width\":1068,\"height\":680,\"caption\":\"© AdobeStock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chiefexecutive.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI In Marketing: A Tool, Not A Threat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chiefexecutive.net\/#website\",\"url\":\"https:\/\/chiefexecutive.net\/\",\"name\":\"ChiefExecutive.net\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/chiefexecutive.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chiefexecutive.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chiefexecutive.net\/#organization\",\"name\":\"Chief Executive Group\",\"url\":\"https:\/\/chiefexecutive.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chiefexecutive.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2018\/05\/logo_8202.png\",\"contentUrl\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2018\/05\/logo_8202.png\",\"width\":820,\"height\":180,\"caption\":\"Chief Executive Group\"},\"image\":{\"@id\":\"https:\/\/chiefexecutive.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chiefexecutivegroup\",\"https:\/\/x.com\/ChiefExecGrp\",\"https:\/\/www.linkedin.com\/company\/chief-executive-magazine\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/chiefexecutive.net\/#\/schema\/person\/65b994ba2ec4d76ac2f49e0051434fb9\",\"name\":\"David Mausolf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chiefexecutive.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/david-mausolf_avatar-96x96.jpeg\",\"contentUrl\":\"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/david-mausolf_avatar-96x96.jpeg\",\"caption\":\"David Mausolf\"},\"description\":\"David Mausolf is CEO and co-founder of APEX.\",\"url\":\"https:\/\/chiefexecutive.net\/author\/davidmausolf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI In Marketing: A Tool, Not A Threat","description":"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/","og_locale":"en_US","og_type":"article","og_title":"AI In Marketing: A Tool, Not A Threat","og_description":"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.","og_url":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/","og_site_name":"ChiefExecutive.net","article_publisher":"https:\/\/www.facebook.com\/chiefexecutivegroup","article_published_time":"2023-11-07T18:41:32+00:00","article_modified_time":"2023-11-07T19:10:49+00:00","og_image":[{"width":1068,"height":680,"url":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg","type":"image\/jpeg"}],"author":"David Mausolf","twitter_misc":{"Written by":"David Mausolf","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#article","isPartOf":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/"},"author":{"name":"David Mausolf","@id":"https:\/\/chiefexecutive.net\/#\/schema\/person\/65b994ba2ec4d76ac2f49e0051434fb9"},"headline":"AI In Marketing: A Tool, Not A Threat","datePublished":"2023-11-07T18:41:32+00:00","dateModified":"2023-11-07T19:10:49+00:00","mainEntityOfPage":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/"},"wordCount":731,"commentCount":0,"publisher":{"@id":"https:\/\/chiefexecutive.net\/#organization"},"image":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage"},"thumbnailUrl":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg","articleSection":["Sales\/Marketing","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/","url":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/","name":"AI In Marketing: A Tool, Not A Threat","isPartOf":{"@id":"https:\/\/chiefexecutive.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage"},"image":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage"},"thumbnailUrl":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg","datePublished":"2023-11-07T18:41:32+00:00","dateModified":"2023-11-07T19:10:49+00:00","description":"Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.","breadcrumb":{"@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#primaryimage","url":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg","contentUrl":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/AdobeStock_562785685.jpg","width":1068,"height":680,"caption":"© AdobeStock"},{"@type":"BreadcrumbList","@id":"https:\/\/chiefexecutive.net\/ai-in-marketing-a-tool-not-a-threat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chiefexecutive.net\/"},{"@type":"ListItem","position":2,"name":"AI In Marketing: A Tool, Not A Threat"}]},{"@type":"WebSite","@id":"https:\/\/chiefexecutive.net\/#website","url":"https:\/\/chiefexecutive.net\/","name":"ChiefExecutive.net","description":"","publisher":{"@id":"https:\/\/chiefexecutive.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chiefexecutive.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chiefexecutive.net\/#organization","name":"Chief Executive Group","url":"https:\/\/chiefexecutive.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chiefexecutive.net\/#\/schema\/logo\/image\/","url":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2018\/05\/logo_8202.png","contentUrl":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2018\/05\/logo_8202.png","width":820,"height":180,"caption":"Chief Executive Group"},"image":{"@id":"https:\/\/chiefexecutive.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chiefexecutivegroup","https:\/\/x.com\/ChiefExecGrp","https:\/\/www.linkedin.com\/company\/chief-executive-magazine\/"]},{"@type":"Person","@id":"https:\/\/chiefexecutive.net\/#\/schema\/person\/65b994ba2ec4d76ac2f49e0051434fb9","name":"David Mausolf","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chiefexecutive.net\/#\/schema\/person\/image\/","url":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/david-mausolf_avatar-96x96.jpeg","contentUrl":"https:\/\/chiefexecutive.net\/wp-content\/uploads\/2023\/11\/david-mausolf_avatar-96x96.jpeg","caption":"David Mausolf"},"description":"David Mausolf is CEO and co-founder of APEX.","url":"https:\/\/chiefexecutive.net\/author\/davidmausolf\/"}]}},"_links":{"self":[{"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/posts\/323712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/users\/28114"}],"replies":[{"embeddable":true,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/comments?post=323712"}],"version-history":[{"count":0,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/posts\/323712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/media\/323716"}],"wp:attachment":[{"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/media?parent=323712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/categories?post=323712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiefexecutive.net\/wp-json\/wp\/v2\/tags?post=323712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}