{"id":362178,"date":"2025-04-08T11:43:52","date_gmt":"2025-04-08T15:43:52","guid":{"rendered":"https:\/\/chiefexecutive.net\/?p=362178"},"modified":"2025-04-08T17:16:48","modified_gmt":"2025-04-08T21:16:48","slug":"market-share-in-the-maelstrom-how-to-accelerate-growth-performance-and-well-being","status":"publish","type":"post","link":"https:\/\/chiefexecutive.net\/market-share-in-the-maelstrom-how-to-accelerate-growth-performance-and-well-being\/","title":{"rendered":"Market Share In The Maelstrom: How To Accelerate Growth, Performance And Well-Being"},"content":{"rendered":"<p class=\"p1\">For leaders navigating the tariff and market maelstrom, forecasting is nearly impossible, which can cause decisions and growth plans to stall. The stress on leaders is high but could be worse for your workforce because they have even less visibility than you do.<\/p>\n<p class=\"p3\"><span class=\"s1\">In Q1, i<\/span>ncreased market share and retaining and engaging existing talent were the top two CEO priorities, according to <a href=\"https:\/\/chiefexecutive.net\/gaining-market-share-surpasses-employee-retention-as-top-ceo-priority\/\">a <span class=\"s2\"><i>Chief <\/i><\/span><span class=\"s2\"><i>Executive<\/i><\/span><\/a> <a href=\"https:\/\/chiefexecutive.net\/gaining-market-share-surpasses-employee-retention-as-top-ceo-priority\/\">poll,<\/a> which also named rising costs and retaining and motivating employees as the two biggest challenges. Those have been exacerbated by current conditions. It is easy to see why getting the most from your people is both a priority and a concern. What may be less apparent though, is why the efforts you have utilized in the past are <i>not<\/i> as effective in 2025.<\/p>\n<p class=\"p3\">Much like a <span class=\"s3\">\u201c<\/span>superbug\u201d that can become resistant to drug therapies over time, today<span class=\"s3\">\u2019<\/span>s workplace is not as responsive to the curative approaches that have worked in the past to address common barriers to business success, such as:<span class=\"s4\">\u00a0<\/span><\/p>\n<p class=\"p3\">\u2022\u00a0 lack of adaptability and resistance to change<\/p>\n<p class=\"p3\">\u2022\u00a0 burnout and wellbeing<\/p>\n<p class=\"p3\">\u2022\u00a0 poor collaboration, lack of team cohesion, ineffective leadership development<\/p>\n<p class=\"p3\">\u2022\u00a0 difficulty performing under pressure<\/p>\n<p class=\"p3\">As with superbugs, ineffectiveness often stems from overused, outdated or reactive treatments. Many organizations unintentionally overlook subtle demographic shifts that demand a more proactive, customized approach.<\/p>\n<p>Here we\u2019ll outline which conditions most put your goals at risk, the red flags to watch for<u>,<\/u> and solutions delivering real results\u2014with measurable ROI.<\/p>\n<h5>What\u2019s Blocking Your Path to Growth?<\/h5>\n<p>To capture market share, you need bright, innovative, high-performing people who are committed to your goals and mission. But today\u2019s workforce presents uncomfortable, cross-generational realities:<\/p>\n<ul>\n<li>93% of employees are actively seeking new jobs and are prioritizing mental health and wellness (<em><a href=\"https:\/\/www.benefitnews.com\/news\/most-workers-are-looking-for-new-jobs-in-2025?utm_campaign=NL_EBN_First_Look_02072025&amp;position=2&amp;utm_source=newsletter&amp;utm_medium=email&amp;campaignname=NL_EBN_First_Look_02072025&amp;oly_enc_id=1450G7938423E6F\">Monster<\/a><\/em>)<\/li>\n<li>Mental health and wellness are now top-valued perks<\/li>\n<li>Only 31% are engaged\u2014a 10-year low (<em><a href=\"https:\/\/www.gallup.com\/workplace\/654911\/employee-engagement-sinks-year-low.aspx\">Gallup<\/a><\/em>)<\/li>\n<li>Just 54% clearly understand what\u2019s expected of them at work<\/li>\n<\/ul>\n<p>When large segments of your workforce are disengaged or flight risks, execution and succession plans rest on a foundation of sand. Burnout, <a href=\"https:\/\/www.stress.org\/news\/80-of-employees-report-productivity-anxiety-and-lower-well-being-in-new-study\/?utm_source=chatgpt.com\">stress<\/a>, <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/talent\/workplace-well-being-research-2024.html\">mental health\/well being<\/a>, <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\">low-trust<\/a>, <a href=\"https:\/\/findmojo.com\/wp-content\/uploads\/2022\/06\/Employee-Motivaton-Solved.pdf\">waning motivation<\/a> and <a href=\"https:\/\/www.gallup.com\/workplace\/654911\/employee-engagement-sinks-year-low.aspx\">disengagement<\/a> put you at a disadvantage.\u00a0\u00a0In fact, one new <a href=\"https:\/\/www.ajpmonline.org\/article\/S0749-3797(25)00023-6\/abstract\">study<\/a> found that lost productivity from employee burnout can cost companies up to $21,000 <em>per worker<\/em>, per year.<\/p>\n<p>And this is not HR\u2019s problem alone. HR leaders are unenviably the \u201csandwich generation\u201d of the workplace\u2014pressured to be the c-suite strategic ally to drive growth, while managing day-to-day people challenges in real-time.<\/p>\n<h5><strong>Red Flags That Signal Risk<\/strong><\/h5>\n<p><strong>Discord in the workplace<\/strong>. Societal, political and behavioral divides in the workplace contribute to underperforming teams and <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/talent\/workplace-well-being-research-2024.html\">attrition<\/a>. SHRM found <a href=\"https:\/\/www.shrm.org\/content\/dam\/en\/shrm\/topics-tools\/topics\/civility\/shrm-q4-civility-index-abstract-infographic.pdf\">a 30% rise in incivility<\/a> in the workplace last year<u>,<\/u> and it\u2019s expected to rise in 2025\u00a0<strong>\u00a0<\/strong><\/p>\n<p><b>Perception gaps. <\/b>There&#8217;s a widening disconnect between leadership and employee perspectives:<\/p>\n<ul>\n<li>90% of leaders believe working for their company has a positive effect on workers\u2014but <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/talent\/workplace-well-being-research-2024.html\">fewer than 60%<\/a> of the workers agreed.<\/li>\n<li><a href=\"https:\/\/substanceabusecounselor.org\/blog\/hidden-cost-of-substance-use-in-labor-market\/\">92% of employees<\/a> believe employers should do more for employee mental health, a sentiment especially strong among Gen Z.<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3362\" data-end=\"3475\">Gen Z is the fastest-growing segment of the workforce\u2014and potentially your greatest asset or biggest liability. Two contrasting profiles have emerged:<\/p>\n<p class=\"\" data-start=\"3362\" data-end=\"3475\">One segment is seen as entitled, poor at communication, and lacking core business skills\u2014prompting <a href=\"https:\/\/www.intelligent.com\/1-in-6-companies-are-hesitant-to-hire-recent-college-graduates\/\">1 in 6 companies<\/a> to avoid hiring Gen Z altogether.<\/p>\n<p class=\"\" data-start=\"3477\" data-end=\"3777\">The other segment is business-ready: adaptive, tech-savvy and eager to learn\u2014ideal candidates for future leadership.<\/p>\n<p class=\"\" data-start=\"3779\" data-end=\"3952\">Even entry-level roles now demand discernment on potential ROI. Think of hiring like equipping a kitchen\u2014if you could only have one tool, would you rather invest in a versatile steak knife or settle for a dull butter knife?<\/p>\n<h5>Why Waiting Will Cost You<\/h5>\n<p class=\"p1\">While volatile market conditions may last only months, change is accelerating: <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/pulse-survey\/finding-opportunity-in-business-reinvention.html\">82% of CEOs say<\/a> that an average competitor will be out of business within 10 years if it doesn\u2019t change its current business model. (<a href=\"https:\/\/www.pwc.com\/us\/en\/library\/pulse-survey\/finding-opportunity-in-business-reinvention.html\">PWC)<\/a><\/p>\n<p>Gaining market share requires momentum, which is impossible to do if you are repeatedly facing the same old challenges along with new ones with your people, or if your staff keeps changing.<\/p>\n<p>Like customers, employees want and expect personalized engagement at work. Fortunately, that doesn&#8217;t have to break the bank. Data-driven, AI-supported tools now make personalized engagement scalable\u2014and effective. These approaches work effectively to retain and motivate your people with greater ease, increase alignment, cohesion and performance while helping contain rising costs.<\/p>\n<h5><strong>Solutions with Measurable ROI<\/strong><\/h5>\n<p>A Health &amp; Fitness company implemented <a href=\"https:\/\/www.predictiveindex.com\/customer-stories\/club16-pi-perform-case-study\/?plaId=Wi7Zy5Ot7&amp;utm_source=PLA&amp;utm_medium=link&amp;utm_campaign=Wi7Zy5Ot7\">PI Perform<\/a>, integrating behavioral data with performance management and were able to achieve the following:<\/p>\n<ul>\n<li>Saved $2.2M in annual turnover costs<\/li>\n<li>Increased EBITDA by 12%<\/li>\n<li>200% boost in platform adoption<\/li>\n<li>Nearly 60% reduction in internal emails<\/li>\n<\/ul>\n<p>A global Fortune 100 tech company leveraged Positive Intelligence (PQ) tools for performance and well-being and saw these results:<\/p>\n<ul>\n<li>97% of participants improved emotional intelligence<\/li>\n<li>93% said they handled stress more effectively, contributing to a more resilient, less reactive workforce<\/li>\n<li>Nearly 70% reported stronger workplace relationships, reducing silos and fostering cross-functional collaboration<\/li>\n<\/ul>\n<p>Reactive measures that worked in the past now often have only short-term impact. With so many unique and conflicting workplace variables now, discerning who and what you are solving for is key. When you can focus more on root causes than symptoms, this is where rapid impact can lead to lasting change, such as:<\/p>\n<ul>\n<li>Leaders empowered to handle difficult situations more positively with less stress;<\/li>\n<li>More personalized performance management;<\/li>\n<li>Greater alignment with individual skills and interests;<\/li>\n<li>Better adaptability to stress and change;<\/li>\n<li>Increased self-awareness and emotional intelligence; and<\/li>\n<li>Stronger teamwork and collaboration.<\/li>\n<\/ul>\n<p class=\"p1\">Finally, especially during times of change or growth, proactive communication strategies designed for clarity of company mission and alignment with employee purpose help staff to embrace rather than resist change. Amid volatility, when leaders have limited clarity, employees have even less. Transparent communication with them instills confidence, whereas silence stokes fear.<\/p>\n<p>While you cannot eliminate all employee pressures and obstacles to results, even slight improvements can strengthen retention and accelerate growth. Organizations that take strategic, preventative steps toward this can gain an advantage over reactively oriented competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting the most from your people is essential in tough times, but the efforts you have utilized in the past are not as effective in 2025. Here&#8217;s what\u2014and what not\u2014to do.<\/p>\n","protected":false},"author":3855,"featured_media":362792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[905,2198,879],"tags":[],"class_list":["post-362178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-salesmarketing","category-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Share In The Maelstrom: How To Accelerate Growth, Performance And Well-Being<\/title>\n<meta name=\"description\" content=\"Getting the most from your people is essential in tough times, but the efforts you have utilized in the past are not as effective in 2025. 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