{"id":368908,"date":"2025-05-28T07:00:00","date_gmt":"2025-05-28T11:00:00","guid":{"rendered":"https:\/\/chiefexecutive.net\/?p=368908"},"modified":"2025-05-27T12:16:22","modified_gmt":"2025-05-27T16:16:22","slug":"tariffs-68-percent-of-u-s-ceos-say-they-are-raising-prices-in-new-chief-executive-alixpartners-poll","status":"publish","type":"post","link":"https:\/\/chiefexecutive.net\/tariffs-68-percent-of-u-s-ceos-say-they-are-raising-prices-in-new-chief-executive-alixpartners-poll\/","title":{"rendered":"Tariffs: 68 Percent Of U.S. CEOs Say They Are Raising Prices In New Chief Executive-AlixPartners Poll\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"368908\" class=\"elementor elementor-368908\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a209948 e-flex e-con-boxed e-con e-parent\" data-id=\"a209948\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c45a60 elementor-widget elementor-widget-text-editor\" data-id=\"2c45a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Wall Street may have relaxed after the White House announced a 90-day pause in the full implementation of tariffs, but America\u2019s CEOs didn\u2019t.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">As the clock ticks down on the reprieve, our most recent poll of 300 U.S. CEOs, conducted in May with AlixPartners, finds U.S. business leaders racing to do what they can do to navigate the muddy waters ahead: reforecasting their financial picture, scenario planning, advancing purchases ahead of the full tariffs coming online, and, by an overwhelming majority, raising their prices, despite the increasingly public political demands of the Trump White House that they not do so.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Asked what their \u201ctop strategies\u201d were to deal with the tariff uncertainty right now, the most cited answer was\u2014as you might expect\u2014to simply reforecast and think through possible strategies for what might come to pass. Overall, just 10 percent said they were taking a \u201cwait and see\u201d approach to the tariffs at this point. \u201cThis is not the time to panic,\u201d said one CEO, \u201cbut to consciously refine.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">According to our survey, nearly half (48 percent) of CEOs polled say they have paused hiring and 45 percent say they have paused making major investments in their business in response to the tariffs.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53dca5 e-flex e-con-boxed e-con e-parent\" data-id=\"a53dca5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-023fbd1 elementor-widget elementor-widget-html\" data-id=\"023fbd1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/Cyz8ePSSB3bkyQJZu4wd\" title=\"May 2025 CEO CI Strategies\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?oz9\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3809c93 e-flex e-con-boxed e-con e-parent\" data-id=\"3809c93\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936ba75 elementor-widget elementor-widget-text-editor\" data-id=\"936ba75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Steven Dubuc, partner and managing director, Americas leader of sourcing and procurement transformation at AlixPartners, who partnered on this research, counsels CEOs to prioritize <\/span><span data-contrast=\"none\">moves aimed at mitigation and stabilization that will help them \u201cregardless of shifting policy or the economy.\u201d Cash preservation, tariff engineering, immediate pricing actions with suppliers and customers where necessary, and establishing a war room to help manage the moment should all be part of the mix.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">They also need to deeply understand the company&#8217;s and competitors&#8217; end-to-end supply chains from supplier through to the customer, shifting where necessary, and creating or exploiting areas of advantage. \u201cSome companies will not waste the crisis and will come out ahead,\u201d he says.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h4>\u2018SUBSTANTIAL\u2019 JUMPS\u00a0<\/h4><p><span data-contrast=\"auto\">When it comes to dealing with tariffs, raising prices is a clear centerpiece of the strategy for many CEOs: 68 percent reported they had either increased prices so far this year or are considering doing so. That\u2019s likely because 67 percent say they have already received a price increase from their vendors this year\u2014 with 23 percent say they face \u201csubstantial\u201d jumps in what they are being charged.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61698ba e-flex e-con-boxed e-con e-parent\" data-id=\"61698ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c39fa87 elementor-widget elementor-widget-html\" data-id=\"c39fa87\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/ffGBtvCt3plhFEUUFs9I\" title=\"May 25 CEO CI Vendor Price Increases\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?LIh\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f11a18a e-flex e-con-boxed e-con e-parent\" data-id=\"f11a18a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc72c3 elementor-widget elementor-widget-text-editor\" data-id=\"2dc72c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW32738632 BCX0\">In response, <\/span><span class=\"NormalTextRun SCXW32738632 BCX0\">CEOs<\/span><span class=\"NormalTextRun SCXW32738632 BCX0\"> are passing along substantial increases of their own, with at least as many CEOs planning to hike prices by 5 percent or more for the year (28 percent) as those who plan to keep them the same or cut them (27 percent). The <\/span><span class=\"NormalTextRun SCXW32738632 BCX0\">remainder<\/span><span class=\"NormalTextRun SCXW32738632 BCX0\"> (40 percent) <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW32738632 BCX0\">plan<\/span><span class=\"NormalTextRun SCXW32738632 BCX0\"> to increase prices, but <\/span><span class=\"NormalTextRun SCXW32738632 BCX0\">more gradually\u2014by<\/span><span class=\"NormalTextRun SCXW32738632 BCX0\"> less than 5 percent for the year. <\/span><span class=\"NormalTextRun SCXW32738632 BCX0\">And 6 percent of those surveyed haven\u2019t <\/span><span class=\"NormalTextRun SCXW32738632 BCX0\">made a decision<\/span><span class=\"NormalTextRun SCXW32738632 BCX0\"> yet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0870440 e-flex e-con-boxed e-con e-parent\" data-id=\"0870440\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e7fb8 elementor-widget elementor-widget-html\" data-id=\"03e7fb8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/L4zTF4ll9Cw1rddxIbA6\" title=\"May 25 CEO CI Price Increases\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?JIe\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7fbb35 e-flex e-con-boxed e-con e-parent\" data-id=\"a7fbb35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f85453 elementor-widget elementor-widget-text-editor\" data-id=\"3f85453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW168104675 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168104675 BCX0\">To do so<\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">,<\/span><span class=\"NormalTextRun SCXW168104675 BCX0\"> 63 percent of those surveyed <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">plan <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">to simply push increases w<\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">ith the <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">products and categories where they have <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">simply <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW168104675 BCX0\">have<\/span> <span class=\"NormalTextRun SCXW168104675 BCX0\">the most elasticity with customers. <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">As for the idea of a temporary \u201ctariff tax\u201d or surcharge, <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">that\u2019s<\/span><span class=\"NormalTextRun SCXW168104675 BCX0\"> far less popular, with only 19 percent saying <\/span><span class=\"NormalTextRun SCXW168104675 BCX0\">they\u2019ll<\/span><span class=\"NormalTextRun SCXW168104675 BCX0\"> turn to that option.<\/span><\/span><span class=\"EOP SCXW168104675 BCX0\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6513d3f e-flex e-con-boxed e-con e-parent\" data-id=\"6513d3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c8107 elementor-widget elementor-widget-html\" data-id=\"60c8107\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/bbRT6TFSHEQspGZYoxNl\" title=\"May 25 CEO CI Pricing Tariffs itigation\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?tct\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8d1fd e-flex e-con-boxed e-con e-parent\" data-id=\"ee8d1fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7030c elementor-widget elementor-widget-text-editor\" data-id=\"ef7030c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>MOVE THE CHAINS\u00a0<\/h4><p><span data-contrast=\"auto\">Looking deeper into the tactics CEOs are considering to reduce the potential impact of tariffs: 32 percent are advancing purchases ahead of the 90-day deadline, negotiating cost reductions (30 percent) and shifting supply chains (57 percent). More specifically, 29 percent say they are exploring alternative countries and reducing imports from likely high-tariff zones and 28 percent say they\u2019re looking to find domestic manufacturing alternatives in the U.S.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2156202 e-flex e-con-boxed e-con e-parent\" data-id=\"2156202\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f807f elementor-widget elementor-widget-html\" data-id=\"15f807f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/MeEfpq0PG0NUNF2EO9XF\" title=\"GE-May 25 CEO CI Tariffs Pause Tactics\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?8qq\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-121aa52 e-flex e-con-boxed e-con e-parent\" data-id=\"121aa52\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efd7b9b elementor-widget elementor-widget-text-editor\" data-id=\"efd7b9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW159147566 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159147566 BCX0\">The <\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">problem?<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\"> \u201cNot all products and materials are available in the U.S<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">.<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">,<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">\u201d said <\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">the <\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">CEO<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\"> of a mid-sized manufacturing <\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">firm<\/span> <span class=\"NormalTextRun SCXW159147566 BCX0\">participating<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\"> in the poll<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">. \u201c<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">In some cases, w<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\">e have been trying to find material<\/span><span class=\"NormalTextRun SCXW159147566 BCX0\"> sources outside of China and they are unavailable.\u201d<\/span><\/span><span class=\"EOP SCXW159147566 BCX0\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d163045 e-flex e-con-boxed e-con e-parent\" data-id=\"d163045\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e0799 elementor-widget elementor-widget-html\" data-id=\"f6e0799\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"infogram_0__\/RcpoJghVtnj2DCHCEJOa\" title=\"May 25 CEO CI Global Exposure\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?A4Z\" type=\"text\/javascript\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fdec4a e-flex e-con-boxed e-con e-parent\" data-id=\"3fdec4a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6a16b elementor-widget elementor-widget-text-editor\" data-id=\"fa6a16b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">And even those who had succeeded in de-risking their supply chains by moving them to more reliable or cheaper trading partners now say the broad scope of the tariffs proposed by the Trump administration have forced them to rethink that strategy.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cWe have worked with a manufacturer to try to develop a piece for an assembly in Vietnam for 5 years,\u201d said one CEO. \u201cSo far, it has been unsuccessful because the steel is not tempered to the high enough strength and the cost is extremely uncompetitive. We are still trying but now are also faced with tariffs in Vietnam, our ally who we have partnered with for additional product manufacturing.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nearly half of the 300 CEOs surveyed polled this May also say they have already paused hiring or making major new investments in their business. &#8216;This is not the time to panic but to consciously refine.\u2019 <\/p>\n","protected":false},"author":20764,"featured_media":368909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[57724,879],"tags":[42909],"class_list":["post-368908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ap-tariffs","category-strategy-2","tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tariffs: 68 Percent Of U.S. CEOs Say They Are Raising Prices In New Chief Executive-AlixPartners Poll\u00a0<\/title>\n<meta name=\"description\" content=\"Nearly half of the 300 CEOs surveyed polled this May also say they have already paused hiring or making major new investments in their business. &#039;This is not the time to panic but to consciously refine.\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chiefexecutive.net\/tariffs-68-percent-of-u-s-ceos-say-they-are-raising-prices-in-new-chief-executive-alixpartners-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tariffs: 68 Percent Of U.S. CEOs Say They Are Raising Prices In New Chief Executive-AlixPartners Poll\u00a0\" \/>\n<meta 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