{"id":369263,"date":"2025-06-03T09:51:46","date_gmt":"2025-06-03T13:51:46","guid":{"rendered":"https:\/\/chiefexecutive.net\/?p=369263"},"modified":"2025-06-03T10:17:14","modified_gmt":"2025-06-03T14:17:14","slug":"want-a-board-seat-get-a-great-linkedin-profile","status":"publish","type":"post","link":"https:\/\/chiefexecutive.net\/want-a-board-seat-get-a-great-linkedin-profile\/","title":{"rendered":"Want A Board Seat? Get A Great LinkedIn Profile\u00a0"},"content":{"rendered":"\n

Editor\u2019s Note: For most CEOs and CFOs at mid-market companies, landing a seat on a public or private company board can be a stellar career move, a lucrative and exciting way to put decades of experience to work in a whole new way. But making it happen? Not easy. To help, we\u2019re kicking off a new occasional series with practical tips and ideas. And if you\u2019re serious about trying to get on a board, I\u2019d also recommend taking a look our sister publication <\/em>Corporate Board Member, <\/em><\/strong>which offers well-priced, high-value online learning programs to give you an edge<\/em><\/strong><\/a>. \u2014 DB<\/em><\/strong><\/p>\n\n\n\n

A long, successful C-Suite career? Check. Great interpersonal skills and references? Check. Deep industry experience and expertise? Check.<\/p>\n\n\n\n

Those are the kinds of skills and background one would expect to find in a perspective board member. But they\u2019re hardly enough\u2014at least not if you want an edge on getting the board seats you likely want.<\/p>\n\n\n\n

In today\u2019s competitive landscape, if you want to land a seat on a public company board, members must be strategic not only about how they prepare for the job (and we have resources to help you do that<\/a>) you also have to be savvy about how how you present yourself online\u2014particularly on LinkedIn\u2014to remain visible and attractive for new board opportunities. <\/p>\n\n\n\n

\u201cThere are only 30,000 board seats available in public companies,\u201d says board recruitment expert Tate Purcell, a longtime director himself and a currently on the board of Air+ Inc. \u201cIf they turn over on an average every five years, it’s only 6,000.\u201d<\/p>\n\n\n\n

Standing out, in other words, is essential. In a recent conversation on the sidelines of our annual Director\u2019s Forum in Dallas, Purcell\u2014who routinely hosts seminars on this topic for a number of board-focused organizations, including our sister publication Corporate Board Member<\/em>\u2014shared practical advice for those looking to refine their public personas in the hopes of landing a board seat.<\/p>\n\n\n\n

\u201cThe executive resume focuses on the proactive things that you can implement and you have implemented, so it’s operationally focused,\u201d says Purcell. \u201cThe board member, as you know, isn’t operationally forecast focused. They are focused on coaching, helping the management team to do those operational things. And so the board bio and the public persona needs to be more focused on how you help people to do those things.\u201d<\/p>\n\n\n\n

Here’s some of what he suggests:<\/p>\n\n\n\n

Avoid Focusing Too Much on Past Titles.<\/strong> One of the most common mistakes board members make is structuring their LinkedIn profiles like a career resume. \u201cThey focus on the positions that they\u2019re currently in or the positions that they were in,\u201d Purcell explained. While past experience is valuable, an effective board profile should be forward-looking and highlight the value the individual brings to the boardroom rather than simply listing past titles.<\/p>\n\n\n\n

Shift Away from an Operational Focus.<\/strong> Another frequent misstep is presenting a profile that reads like that of an executive rather than a board member. \u201cThey\u2019ll put together a profile that looks like a CEO or a CFO\u2026which is not what a board member does,\u201d Purcell noted. Board members aren\u2019t responsible for running the company\u2014they provide oversight, strategic guidance and governance. Profiles should reflect this distinction.<\/p>\n\n\n\n

Define a Clear \u2018Unique Value Proposition\u2019.<\/strong> To stand out, \u201cthe first line of your headline needs to deliver what I call the UVP, the unique value proposition,\u201d Purcell said. Instead of simply listing a title, the headline should summarize the expertise and impact the board member can bring. A strong example: \u201cHelping manufacturing companies and their boards thrive\u201d\u2014a statement that immediately conveys relevance and value.<\/p>\n\n\n\n

Optimize for Both Humans and Algorithms<\/strong>. LinkedIn profiles need to appeal to both human readers and search algorithms. \u201cYour \u2018about\u2019 section on LinkedIn is really where you want to be more algorithm friendly,\u201d Purcell advised. This means incorporating relevant keywords throughout the profile to increase discoverability while ensuring the overall narrative is compelling to human viewers\u2014particularly board nominating committees.<\/p>\n\n\n\n

Use Board-Appropriate Language.<\/strong> The language in a board member\u2019s profile should reflect governance responsibilities rather than executive duties. \u201cSome no-nos would be \u2018executed\u2019 or \u2018implemented,\u2019\u201d Purcell emphasized. Instead, he suggests using terms like \u201ccoached,\u201d \u201cfacilitated\u201d or \u201cled the process,\u201d which better align with board-level contributions.<\/p>\n\n\n\n

Recognize That Networking Drives Board Placements.<\/strong> While LinkedIn optimization is essential, Purcell underscored that networking remains the most effective way to secure board opportunities. \u201cThe primary way to get on a board is to know someone who\u2019s already on that board,\u201d he said. Many board searches start with existing board members tapping their networks before engaging search firms.<\/p>\n\n\n\n

Keep Profiles Up-to-Date\u2014Continuously.<\/strong> Waiting until actively seeking a new role to refresh a LinkedIn profile is a mistake. \u201cWhen that unexpected phone call comes from a buddy who says, \u2018Hey, we\u2019re rotating out old Charlie and we\u2019d like to consider you for a board,\u2019 then you\u2019re ready,\u201d Purcell said. A well-maintained public persona ensures board members are positioned for new opportunities as they arise.<\/p>\n\n\n\n

Know Who Your Profile Should Be Targeting.<\/strong> Board members should tailor their LinkedIn presence to the right audience. \u201cYou\u2019re really targeting the chairman of the nominating governance committee,\u201d Purcell explained. This individual plays a central role in identifying and recommending director candidates, making it essential that a board member\u2019s profile clearly communicates the value they bring to the table.<\/p>\n\n\n\n

Understand How Headhunters Use LinkedIn\u2014and Don\u2019t.<\/strong> While some board members assume headhunters are the primary audience for their LinkedIn profiles, Purcell clarifies that\u2019s not entirely accurate. \u201cPeople may think that they want to have the primary focus point of their LinkedIn be a headhunter, [but] it\u2019s not actually true,\u201d he said. While headhunters do use LinkedIn for searches, board placements are more often driven by networking and internal referrals.<\/p>\n\n\n\n

Be Prepared for Opportunities at Any Time.<\/strong> The best board candidates are those who are always prepared. \u201cThe primary way they get found, of course, is LinkedIn,\u201d Purcell said. Having a well-structured profile and a polished board bio ensures that when an unexpected opportunity arises, a board member can confidently articulate their value and be ready to engage in the process.<\/p>\n\n\n\n

\u201cYou need to have your materials well thought through,\u201d says Pursell. Going through the process of doing that for LinkedIn, building out your bio, can be a helpful part of the preparation process\u2014helping to ensure that you are ready for a constructive dialogue when approached by a board recruiting a new director. \u201cYou\u2019ve done the homework,\u201d says Pursell. \u201cYou have all of the information top of mind. And so you can go and articulate your unique value proposition to that opportunity that you really didn\u2019t anticipate, but it came to you.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Standing out for board roles requires more than a stellar r\u00e9sum\u00e9. Veteran director Tate Pursell shares how to make your LinkedIn profile work for you.<\/p>\n","protected":false},"author":3405,"featured_media":369295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[865,871,5],"tags":[57692],"class_list":["post-369263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boards","category-leadershipmanagement","category-technology","tag-featured"],"acf":[],"yoast_head":"\nWant A Board Seat? 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